Creative Copy
When is advertising copy creative copy? When it takes a fresh angle at the problem and the product and the people who buy it. When it's original and honest and relevant to the reader. When the message says the right thing the right way, to hook a reader's interest and make them want to buy.
What I write
I have experience in all the project types listed below, and enjoy most anything that calls for at least a bit of creative concept. To see the range of industries and markets I have written for, take a look at the client list at the bottom of this page. For samples of my work, see my portfolio. For details on how I work, click here.
Positioning—communications strategies, corporate taglines, product names
Web sites—concept, content, blogs
Advertising—print ads (image, product/service, announcement), broadcast, outdoor, signage, dealer kits
Materials—image brochures, sales pieces, product brochures/flyers, promotional materials, annual reports, educational guides, white papers
Direct Marketing—direct mail, tradeshow promotion, event invitations, seminar/presentation scripts, newsletters, trade pub articles
Client List
Most often I work with companies directly. In some cases their ad agency or design firm hires me.
FINANCIAL
American General • Bank of America • Colonial Funds • Federated Investors • Fleet Bank • National City • Nationwide • Standard & Poor’s • Travelex • Wells Fargo
HIGH-TECH
IBM Transarc Lab • Innovative Systems Inc. • Fastwater • InvestLink • TrustConnect
INDUSTRIAL
Gulf Keystone Petroleum • P.J. Dick contracting • Precise Technologies • ProMinent • Tollgrade Communications, Inc. • Versa-Matic Pump • Wabtec • Warren Rupp Group
PROFESSIONAL SERVICES
Development Dimensions Inc. • Hildebrandt • Houston Harbaugh • MSP • Seubert & Associates • WQED Communications
CONSUMER PRODUCTS
Allegheny Child Care Academy • Best Feeds/Joy Dog Food • Duquesne Light • Esthetics of Sewickley • Sears • Sunoco • The Atrium